Twitter Marketing

 Twitter has gone from a place for people to share their every thought into a powerful marketing platform that lets brands speak to their audience in real-time.

With over 321 million monthly active users, it’s easy to see why companies keep using Twitter after all of this time. But it’s no longer enough to Tweet about the latest trending topic occasionally. Like every other social media platform, finding marketing success on Twitter takes strategic planning and intentionality to stand out and keep your audience engaged. 

Why is Twitter Marketing Important?

Branding your business is one of the biggest benefits of using Twitter marketing for your business. Constantly putting out updates and content about your business helps define the type of voice your business has. If the content that you are publishing is useful to your targeted audience, it can help build trust within your business. A business that has a greater amount of trust from potential clients increases the likelihood of them to purchase from you.

How our Twitter Marketing services work 

Twitter Marketing Strategy

The first step we will take with your campaign is to perform research and develop your Twitter strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop growth strategies for your campaign to show you the roadmap to success. We will also come up with specific Twitter hashtags that will optimize your campaign to be more successful.

Twitter Content Creation

Once you agree on the Twitter marketing strategy we develop, we will start execution. We will develop tweets unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.

Use multimedia to drive more engagement

The popularity—and effectiveness—of multimedia continues its meteoric rise on social media. A survey of Twitter users found that the majority (82 percent) watch video content on Twitter, and that users want to see more videos from celebrities, other users, and brands. Why not offer your followers more of what they’re asking for.

Post at the right time

Tweets don’t last. According to Wiselytics, a tweet has a half-life of just 24 minutes and reaches 75 percent of its potential engagement in less than three hours. That means you need to tweet at the right time to reach the most potential followers and maximize engagement.

Engage with your audience

It’s easy for marketers to get obsessed with the number of followers we collect on Twitter. But without engagement, your follower number is just that—a number. From the start, Twitter has been designed to help people connect and engage on a personal level. Use that strength to your advantage and engage daily with your audience.

GROW TRAFFIC & INCREASE REVENUE

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