Kenco Local Business Service

Kenco Local Business Service started life as a family run firm offering a range of quality vending machines supported by expert servicing and maintenance.

Over the course of the past 10 years, the company has grown rapidly to become a leading vending supplier across Greater London, Buckinghamshire, Berkshire and Hertfordshire.

Today the company counts amongst its clients several hundred businesses and organisations ranging in size from small offices and café bars to major PLCs, many of whom have been clients since the company first started.

What Kenco needed

The vending business, based in Buckinghamshire, needed an effective way to display and promote its wide range of products to a larger audience in a format which would reflect the quality of the service it offers. Having tried various marketing activities, including advertising, mail shots and cold calling, Kenco LBS decided to promote its business online by commissioning a website.

What Webcare did

Initial Analysis:

Based on their requirement we recommended to first create an enhanced list of keywords that they want to target. Based on the selected keywords, we planned our further marketing excersises.

On-Site Recommendations:

1. We recommended to add some pages relevant to theit vending machines so that we have a better platform to target the planned keywords.
2. We recommended to add proper keyword density in pages, user friendly sitemaps, footer navigations etc, to get a better user experience as well as search engines results.

Linking & Off-site Recommendations:

1. We recommended to start with Directory listing in different web directories having good Domain Authority.
2. We also recommended some Articles posting in article directories taking care of latest google guidelines.
3. Along with these Blogs Posting, Blog Commenting, Forums posting to reach all type of prospects.