Search Marketing (SEO & SEM)

SEO & SEM Training Course Syllabus

  • Introduction to Search Engines & what is SEO
  • Working of Search Engines and SEO Foundation Basics
  • Competitor Analysis
  • Keywords Research & Analysis
  • Domain Names
  • On Page Optimization
    • Website planning & Structure
    • Landing Page Optimization
    • Title & Heading Tags
    • Meta Keywords & Description Tags
    • Content Copywriting & Optimization
    • Image Alt text & Anchor text
    • Filenames, JavaScript, CSS & Tables
    • Rich Media Content & Search Engine Optimization
    • User behavior & Website Testing
    • Sitemap Creation & Submission
    • Robots.txt Creation & Maintenance
    • Static & Dynamic Websites
    • Canonical Tags
  • Off Page Optimization
    • Link building
    • Effects of Press Releases, Article Submissions, Blog Submissions
    • DMOZ vs. Directory Submissions
    • Localization & Internationalization
    • Social Media Optimization
    • Marketing other than SEO
  • SEO Tools
    • Keyword Research
      • Google Adwords External Keyword Research Tool
      • Google Insights for Search
      • Google, Yahoo, Bing & Ask.com Suggest Tool
      • Google Webmaster Central
      • Yahoo Siteexplorer
      • Web Analytics
    • Monitoring Google Analytics
    • Google Webmaster Central
    • Yahoo Siteexplorer
    • Bing Webmaster
  • Blackhat & Whitehat SEO Techniques
  • Monitoring & Reporting
  • 1000s of Audios & Videos to learn from

SEO Training Course Fees

  • Rs. 10,000 (inc-all) Indian Students
  • $ 500 (inc-all) International Students
  • Mode Of Payment: Cash, Cheque, Demand Draft, Money Order, Credit Card (International Students only). Please make Cheque/ DD/ Money Order in the name of Webcare Technologies payable at Faridabad only.

SEO Training Course Duration, Batches & Timings:

Duration: Webcare’s course in SEO has two options for its professional SEO training.

  • Normal Track: 2 hours each day (excluding practice) – 40 Sessions
  • SEO Crash Course: 4 hours each day (excluding practice) – 20 Sessions

Please Note:

  • The SEO normal track training course syllabus and the SEO crash course syllabus remains the same
  • The SEO training module is a dedicated in-house SEO training programme, conducted by expert trainers into the field of SEO

Batch Info:

  • Timings: Convenient from morning 09 AM to evening 09 PM (in 2 / 4 hour slots)
  • Batch size: maximum 10

Mode of Delivery: Classroom based & Online Training Course Classes (By Goto Meeting)

Placements:

In-house: We provide In-house placements to all our candidates who qualify our final exam and interview.

Placement Assistance: All the remaining candidates get placed within a month or two with our channel partners.