Social Media describes the technologies, platforms and methods in which users share content online.
Social Media relies on user-generated content and allows users to share, discuss and participate in the conversation. It also allows people or businesses to become both readers and publishers of content. Interaction also plays a key role in Social Media with communication between fellow users increasing content levels and further spreading the word.
This content can come in many forms including; text, images, videos and audio. Online communities are also created through Social Media as like-minded individuals discuss their common interests.
Social Media is fast moving with a constant stream of new technologies being created allowing for greater interaction and new ways to share content online.
Below is a list of the most popular Social Media platform types:
- Social Networks – Social Networks are platforms designed for users to interact with one another and allow people to create personal profiles in which they can communicate with fellow users –most often friends, family or business associates. Social Networks allow users to chat and share content – be it through text, photo or video. Currently, the most popular social networking sites include Facebook, MySpace, LinkedIn and Bebo.