Webcare Technologies

Social networking sites have become some of the most influential online sources for world events, politics, products, organizations, artists and more. And, of all the available social networking sites, Facebook is arguably the most ubiquitous social networking site in the world, influencing and facilitating millions of decisions about service providers and product purchases. And now [...]

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 (eMarketer B2B Social Media Marketing Heats Up). Unfortunately, many of those efforts are entirely tactical, methodical and without a [...]

Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social – and certainly don’t do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before [...]

Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers – there are still [...]

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. From Starbucks to taco trucks, the use of social tools like Facebook (Facebook) and Twitter (Twitter) to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. [...]

Facebook advertising holds tremendous promise for marketers looking to reach targeted audiences online. Nowhere else do people willingly share such specific information about themselves – enabling marketers to target ads and evaluate performance based on details about consumers such as their age, interests, employers, location and even friends and relationships. Facebook advertising, however, is still [...]

There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet [...]

As viral videos from places such as YouTube.com or Break.com become more and more important to the Internet and to your customers, a lot of email marketers are probably wondering how they can incorporate video into email marketing campaigns. Let’s explore. Constrainted by Old Technologies Unfortunately, email marketing is still constrained by the older HTML [...]

Are you testing your email marketing messages? If not, you should be. Testing different email formats, language and images and tracking the results is one of the keys to effective email marketing. Without testing, you’ll never be able to determine what works best for your list and your market. Conducting a simple A/B split test [...]

Recently, the Blue Phoenix Media team celebrated the company’s fourth birthday. And while that doesn’t scratch at the standard set by internet giants like Google and Yahoo, in the affiliate marketing arena, four years of excellence is still an enviable achievement. And with stricter rules and regulations constantly being enacted, the affiliate marketing ecosystem is [...]

Google Wave was definitely a crowd pleaser at its launch last year. The hype was absolutely ridiculous. Speculation about whether it was going to kill email, Facebook, Twitter, or cure cancer abounded. Invites were a hot commodity as Wave remained private and you were the man if you had any. Now, according to the Official [...]

With the endless clatter of marketing advice from blogs, consultants, and colleagues, how does the e-business know where to invest their limited resources? I’ve noticed 2 problems with a good portion of internet marketing advice: It’s biased: If you’re a hammer, everything looks like a nail. In other words, the SEO consultant believes that natural [...]

Achieving good search engine rank has become a necessity for every website today. We offer the following SEO optimization and SEO marketing services in Bahrain to improve your website popularity and search engine position in Bahrain and globally. Please fill out the form and submit the details to get more visitors to your website. Our [...]

In the wake of the Bing-Facebook press event, major announcements have been made by the companies; some that will be going into effect almost immediately and some that will start to happen in the coming weeks and months. The idea behind this search and social networking partnership is to make searching more social and more [...]

Lately there’s been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity to find a [...]

That is what Webcare Technologies™ are all about! Instead of managing just one aspect of your digital marketing activity, we are a digital agency that can provide everything you need to successfully promote your business on the web. We offer search engine optimisation, pay-per-click management, social media marketing (Facebook, Bebo & Myspace), email marketing, website [...]